Legal disclaimer. Data protection. Cookies.


Legal disclaimer and data protection

BMW Motorrad is a brand of the BMW Group and this Website is maintained by Bayerische Motoren Werke Aktiengesellschaft (Petuelring 130, 80788 München).

All details regarding legal disclaimer and data protection for www.bmw.com also apply for this Website.

Detailed information in this regard can be found under the following link: https://www.bmw.com/en/footer/legal-disclaimer.html

Cookies

Your cookie settings on this website.

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BMW Cookie Policy

What is a Cookie?

A cookie is a small text file that stores Internet settings. Almost every website uses cookie technology. The cookie is downloaded by your Internet browser the first time you visit a website. The next time you visit this website with the same terminal device, the cookie and the information in it are either sent back to the originating website (First-party cookie) or to another website to which it belongs (Third-party cookie). By that, the website can detect that it has already been opened using this browser, and in some cases it will then vary the content it shows. Some cookies are extremely useful because they can improve your user experience when you return to a website you have already visited. This assumes that you are using the same terminal device and the same browser as before; if so, cookies will remember your preferences, will know how you use the website, and will adapt the content you are shown so that it is more relevant to your personal interests and needs.

Using First-party cookies

Like most websites you visit, BMW uses cookies in order to improve the user experience by enabling our website to remember you either for the duration of your visit or for repeated visits. Cookies are either set by our website (First-party cookies) or they may be set by other websites that run content on our website (Third-party cookies). The following table provides examples of BMW First-party cookies used on this website:

First Party Cookie: _BmwAuthorities_session
Zweck: This session cookie tags the user with an ID while he/she is using the site so the web servers can respond to his/her actions (e.g. by delivering person alised information).
Ablaufdatum: Session
Kategorie: Strictly necessary
First Party Cookie: _cookies_noticed
Zweck: This cookie is used to record if a user has accepted the use of the different types of cookies on the BMW website. The cookie is a permanent one, it will be deleted for cookie changes.
Ablaufdatum: 1 month
Kategorie: Strictly necessary
First Party Cookie: language_cookie
Zweck: Cookies remember your language settings to ensure that the relevant content is shown in your preferred language any time you re-visit the website.
Ablaufdatum: 6 months
Kategorie: Functionality
First Party Cookie: WT_FPC
Zweck: These cookies collect data about user behaviour. The information is used to compile reports to improve the website. All data is collected anonymously, and includes parameters such as page impressions of pages visited, etc. (System Webanalytics, Speedtrap Tracking and Clustermanagement).
Ablaufdatum: 2 years
Kategorie: Performance

Categories of cookies

Based on what function cookies have and the purpose for which cookies are used, there are four categories of cookie: strictly necessary cookies, performance cookies, functional cookies and marketing cookies.

Strictly necessary cookies

are essential in order to enable you to move around the website and use its features. Without these cookies, some services cannot be provided – for example, remembering previous actions (e.g. entered text and vehicle configurations) when navigating back to a page in the same session.

Performance cookies

gather information about how a website is used – for example, which pages a visitor opens most often, and whether the user receives error messages from some pages. These cookies do not save information that would allow the user to be identified. The collected information is aggregated, and therefore made anonymous. These cookies are used exclusively to improve the performance of the website and with it the user experience.

Functional cookies

enable a website to save information which has already been entered (such as user names, languages choices, and your location), so that it can offer you improved and more personalised functions. For example, a website can offer you local, price-relevant tax information if it uses a cookie to remember the region in which you are currently located. Functional cookies are also used to enable features you request such as playing videos. These cookies collect anonymous information and cannot track your movements on other websites.

Marketing cookies

are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They remember whether you have visited a website or not, and this information can be shared with other organisations such as advertisers. Cookies for improving group targeting and advertising will often be linked to site functionality provided by other organisations.

Cookies that are not subject to approval on this website

Essential cookies, also known as "strictly necessary" cookies, guarantee functions without which you cannot use this website as intended. These cookies are exclusively used by BMW and are therefore so-called “first party cookies”. They are only stored on your computer during the current browser session. For example, when you call up the vehicle configurator, strictly necessary cookies ensure that you see a version whose bandwidth-based data volume corresponds to the bandwidth of your internet connection. In addition, such cookies ensure a smooth switch from http to https, for example, guaranteeing compliance with elevated security requirements for data transfer. Last but not least, a cookie like this is also used to save your decision in relation to cookies on our website. Your approval is not absolutely necessary in order to use strictly necessary cookies. Strictly necessary cookies cannot be deactivated using a function on this page. In general it is possible to deactivate cookies in your browser at any time.

Cookies that are subject to approval on this website

Cookies that are not absolutely necessary in the strict legal sense fulfil important tasks. Without these cookies, functions that allow you to surf with comfort on our website, such as pre-completed forms, will no longer be available. The settings you make, such as language selection, cannot be saved and therefore have to be checked on every page. In addition, we no longer have the option of making you individually customised offers. These cookies are used by BMW and are known as first party cookies, but can also be used by third party providers.

Managing and deleting cookies

If you want to block or delete cookies, you can make these changes in the browser settings. To enable you to manage cookies, most browsers allow you to accept or reject all cookies or only to accept certain types of cookies. You can also decide that you want to be asked every time a website wishes to save a cookie. The procedures for managing and deleting cookies differ from browser-to-browser. To find out how to do this in a particular browser, you can use the integrated Help function in the browser or, alternatively, call http://www.aboutcookies.org. This contains a step-by-step explanation of how to manage and delete cookies in the most common browsers.